Business analytics for managers laursen pdf

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Big Data Analytics enables the rapid extraction, transformation, loading, search, analysis and sharing of massive data sets. By analyzing a large, integrated, real-time database rather than smaller, independent, batch-processed data sets, Big Data Analytics seeks to quickly identify previously unseen correlations and patterns to improve decision making. The results help managers better measure and manage the most critical functions of their business. Companies start by identifying significant business opportunities that may be enhanced by superior data and then determine whether Big Data Analytics solutions are needed. If they are, the business will need to develop the hardware, software and talent required to capitalize on Big Data Analytics.